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The Impact of Cultural Difference on International Trade Neg

  Abstract:Discussing the similarities and conflicts between different cultures is conducive to avoiding or mitigating its adverse effects,thus achieving mutually beneficial agreements and changing a win-win situation.This paper narrates cultural differences in international business negotiations through data collection and analysis. Then combine historical literature and data to conduct integrated analysis and research. The first chapter analyzes the relationship between international trade negotiations and cultural differences,the second chapter describes the different aspects of cultural differences,and the third chapter analyzes the similarities and differences between the East and West cultures on the basis of the second chapter.
  Keywords:International business;negotiations;cultural differences
  Introduction
  International business negotiations are cross-cultural negotiations. Most of the parties have different cultural backgrounds and cultural differences. Scholars from France,the Netherlands,and other countries,especially North America has made specific studies on the impact of cultural differences on international business negotiations. This paper discusses the important influence of cultural differences on international business negotiations,and proposes corresponding countermeasures.
  1  International Trade Negotiations and Cultural Differences
  Negotiation is a special communication task through which the parties involved in the negotiation reach a consensus on how to deal with the common interests or conflicts of all parties.
  Human behavior is restricted by its culture,and culture is embodied by human behavior. Negotiators from different cultures have different values and ways of thinking,and negotiation style is a reflection of their culture(Liu,2007).
  The more predictable the negotiating behavior of the negotiating parties,the more negotiating strategies that can be adopted,and thus the negotiation process will become more proactive.
  2  The Aspects of Cultural Differences
  Cultural differences,refer to cultural differences in different parts of the world,that is,different cultures in terms of language,knowledge,outlook on life,,values,moral values,ways of thinking,customs and habits formed by people in different environments.
  Compared with China,western people advocate the realization of personal values and promote self-awareness,which is basically free from interference and interference from government departments.

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